Mado Reid

I've done a variety of things in my life, including working as a tour guide in Puerto Vallarta, managing large translation and publication projects, running a small communication firm, and facilitating professional development and personal growth workshops. I've been active with the Montreal Chamber of Commerce, the International Association of Business Communicators, and the Kidney Foundation. You can read my official bio here (ReidM-long-bio-pdf).

Certified in the Self • Soul • Spirit model

From 2005 to 2013, I worked with Roger Strachan as co-director of Center for Creative Choice. I helped Roger perfect the Self • Soul • Spirit model, adding all the visuals and creating a variety of tools to bring the model to life. I am in fact the first certified Self • Soul • Spirit facilitator. Click here to see my mandala.


I founded Quio some thirty-five years ago with two colleagues from Canada. I became sole owner when I moved to Arizona in 2001. I let the company go dormant when I started to work with Roger.

Nine years ago, I got the urge to branch out and revive the company, giving it a new twist. I spent a lot of time thinking about what I truly enjoyed doing and what gifts I wanted to share with people. As a nurturer, I love to help people lighten their load and move from chaos to clarity. Be it in their planning, their organizing or their lives. Go to to find out more.

The Joy intensives and workshops

The JOY workshops came about by chance. A friend was given one of my workshops as a birthday gift. Once a date was picked, I sent out a list of questions to participants, based on my Leading and Living with Purpose workshop.

The reaction of the birthday girl – who was turning 70 – was immediate: "I've worked a lot on myself over the decades and I really don't want to anymore." Another participant revealed: "I don't know everyone and I don't really feel like going that deep with strangers."

Oh Oh. I was in trouble. How could I turn this around? It came to me that in the past year, JOY had been my guiding light. I came up with a different set of questions and thus was born the JOY workshop.

Everyone had a great time exploring what brought them joy. And the different perspectives gave all of us new ideas for adding more joy to our lives.

A flow of creativity

My creative juices have been flowing ever since. Who knows where and when it will end? I'm shooting for a minimum of 15 years. I'll be ready for another transition by the time I turn 85!

I look forward to your joining me in exploring what brings you joy. Call me at 928-925-7516 so we can discuss the possibilities.

Shoot for the moon. Even if you miss it, you will land among the stars. Les Brown